Life Insurance Quotes

Survey shows Americans unresponsive to life insurance

02/14/12

According to a recently conducted survey by the LIFE Foundation, just 2 percent of American adults reported they planned to purchase life insurance in the next 30 days, but when those surveyed were told they only had 30 days to live, the number increased to 62 percent.

Americans usually avoid securing a life insurance policy because they believe they will have time to purchase it in the future, but a tragedy could happen at any time.

"The reality that millions of Americans refuse to admit is that it's never a question of if they will die, but when that day will come," said Marvin Feldman, president and CEO of the LIFE Foundation. "If you have people who depend on you financially and would suffer when you die, there's no excuse for not buying life insurance right now, before it's too late."

LIFE conducts the Insure Your Love campaign every year in response to a significantly increasing number of underinsured Americans.

According to a LIMRA study, only 44 percent of households have an individual life insurance policy and 30 percent have no individual or employer-provided life insurance.

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