According to a recent Genworth Financial study noted in Financial Planning, 40 percent of Americans feel that they are under-insured. While most citizens still value life insurance coverage and want to use the services to provide peace of mind for their dependants and benefactors, many feel they don't properly take advantage of financial advisers and don't really understand their financial and insurance needs.
The Genworth study establishes seven basic points of analysis for financial advisers and insurance agents to be aware of, most of which center around the need for clear and regular communication between agents and their clients.
Agents should analyze events like marriage or the birth of a child as significant turning points and a good time to evaluate life insurance needs, but the source maintains that a client's needs change frequently, and if a policy has not been updated in a decade, it is likely out of date. Genworth advises clients and financial planners to meet annually to reevaluate needs, even if a change is unlikely.
According to the Insurance Information Institute, only one out of every three Americans was covered by an individual life insurance policy in 2010, and the average amount of individual life insurance carried decreased by $12,000.