Life Insurance Quotes

Poll finds Americans at odds over life insurance

08/22/11

A recent poll performed by Saybrus Partners found that less than half of adults in the United States who have a financial adviser discussed life insurance options with him or her, according to Advisor One.

While the source notes financial discussions about life insurance are becoming more prevalent, some Americans still undervalue life insurance, even though it often provides stability and peace of mind for policy holders.

The poll, conducted over five days in late July 2011, queried 2,410 adults residing in the United States, 768 of whom had a financial adviser. While life insurance policies come with a variety of benefits, the poll found that most policy holders had policies to help support their family in the event of death. Among the respondents who said they have life insurance plans, 81 percent said they carried a plan to provide general peace of mind for themselves and their families.

Just how much financial advisers value life and long term care insurance is also addressed in the poll. Of the respondents with a financial adviser, about one third said they had discussed some form of insurance, while only about one out of every four said their adviser had recommended some form of life insurance.

According to the Insurance Information Institute, while fewer Americans than ever have individual life insurance policies today, the number of people who receive life insurance benefits continues to increase, rising to 56 percent in 2010 from 48 percent in 2004. 

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