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Pharmaceutical company assists in combating Alzheimer's

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The Pharmaceutical Research and Manufacturers of America organization recently produced a video that reveals the significant impact Alzheimer's disease is having on patients, caregivers and the U.S. healthcare system.

PhRMA produced the video in honor of November being national awareness month for Alzheimer's. The company vowed to help raise awareness of the effects of Alzheimer's and contribute a dollar for every Facebook "like" of its video, up to $5,000, to the National Alliance for Caregiving.

The video shares the story of caretaker Sabina Shalom and her husband, Mark.

"This is a call to action to help raise funds and awareness of the impact Alzheimer's disease has on millions of patients and their caregivers," said John J. Castellani, president and CEO of PhRMA. "Biopharmaceutical research companies recognize the great need for an innovative treatment to help delay or prevent the onset of Alzheimer's. To help meet this need, they are researching and developing nearly 100 medicines for Alzheimer's and other dementias."

According to the Alzheimer's Association, the disease will cost the United States' healthcare system more than $1.1 trillion by 2050 if a cure is not found. Individuals may consider investing in life insurance after seeing the video and getting an idea of the stress Alzheimer's is causing American families. 

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