Life Insurance Quotes

Life insurance company launches campaign on Facebook

10/17/11

Massachusetts Life Insurance Company recently launched its new "Why Life Insurance?" consumer awareness program on Facebook.

The social media-led campaign is designed to promote the understanding and importance of an effective life insurance policy for families across the country.

"With this new campaign, we challenge head on the declining life insurance ownership trend in an engaging manner, while strongly emphasizing the crucial role life insurance can play in a family's financial planning strategy," said John Chandler, senior vice president and chief marketing officer, MassMutual.

The campaign will use kids to emphasize the importance of life insurance, in an effort to reverse the recent numbers indicating a record low in life insurance policyholders.
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Life insurance is strongly encouraged for anyone with dependents because it provides them with financial protection for an unpredictable future. Should the policyholder die, the right life insurance policy will not only take care of the funeral expenses but will also function to provide the policyholder's dependents and loved ones with the finances to take care of the usual annual expenses as well as future expenditures including college tuition payments and more.
 

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