Life Insurance Quotes

Insurance direct mail declines

01/06/12

 

Recent data analysis from Mintel Comperemedia, a provider of competitive intelligence for businesses interested in advancing or improving their direct marketing strategy, reveals that direct mail volume to consumers from life insurance companies and other insurers was down 11 percent in the third quarter of 2011, compared to the third quarter of 2010.

Although Mintel noted it may be true that younger consumers are growing increasingly concerned about the financial situation of their loved ones and dependents, and are therefore growing more interested in life insurance products, it appears providers are not focused on communicating with this potential market via direct mail.

"Q3 2011 is the third quarter in a row with a decline in direct mail volume from insurers," said Gary Wooley, director of insurance consulting at Mintel Comperemedia. "Even the industry's proclaimed Life Insurance Awareness Month last September showed lower overall mail volume from life insurers; down 10 percent from the prior month and down 19 percent from September in 2010."

Although life insurance may not be a popular topic among young people, purchasing a policy early on in life can yield the lowest possible rates, as risk is typically low for younger policyholders. Comparing life insurance quotes online will give the consumer an idea of how much the policy and coverage they want will cost.

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