Life Insurance Quotes

Genworth Financial awarded for leading customer service

12/20/11

DALBAR, one of the nation's leading financial services market research and consulting firms, recently announced the 2011 winners of its annual Life Insurance Service Awards, and Genworth Financial has been named the leader in customer service this year.

Analysis found that Genworth call center representatives engage callers in a warm and polite manner overall and establish an appreciation for their business more than 95 percent of the time, in comparison to the industry average of 58 percent.

Additionally, Genworth representatives displayed an understanding of listening and responding with questions that meet the client's needs and with urgency 95 percent of the time, compared to the industry average of 67 percent.


"In today's fiercely competitive financial services industry, service excellence helps differentiate Genworth for those who buy and sell their products," said Kathleen Whalen, managing director at DALBAR.

Consumers who are interested in purchasing life insurance coverage typically look for positive attributes in addition to quality customer service. A low rate for the right amount of coverage is an overriding factor for many life insurance buyers, which is why it is encouraged to compare quotes online to single out the most attractive rate.

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