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Customers awarded for being health conscious

10/24/11

Aviva USA is one of the largest life insurance providers in the United States, and is now providing its customers with incentives for living a healthy life.

Aviva recently announced that it will begin awarding customers who live a healthy lifestyle and maintain regular doctor visits through its Wellness for Life program.

The Wellness for Life program offers customers discounts on their premiums and policy charges if they visit the doctor at least every other year and maintain the weight that is recorded when they begin the program.

Seventy percent of Aviva's eligible customers are already enrolled in the program, which also provides exclusive wellness benefits from the Mayo Clinic.

"Just as good drivers save money on their car insurance, we believe living a healthy lifestyle should generate savings on your life insurance premiums," said Rhonda Elming, senior vice president, product management, for Aviva USA. "The innovative Wellness for Life program demonstrates that Aviva understands our customers have individual needs."

Aviva USA was recently voted fifth out of 21 classes in a Standard and Poor's rating and third out of 15 in an A.M. Best survey, according to the company's website. 

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